Expert Guide to Hiring Talent in Thailand
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Here’s Your Roadmap to Hiring the Best Talent in Thailand | A Comprehensive Analysis 

February 23, 2024 | Jessica Wisniewski

Here’s Your Roadmap to Hiring the Best Talent in Thailand | A Comprehensive Analysis 

Thailand, the Land of Smiles, is more than just a picturesque destination. It is a vibrant hub of talent that can cater to the dynamic needs of international businesses. 

It boasts a youthful, skilled workforce adept in various industries including technology, manufacturing, and services. The country’s strategic location in Southeast Asia also provides a gateway to emerging markets in the region while also offering a competitive edge in the global market. 

Read on to understand how engaging with Thailand’s talent market offers access to a diverse talent pool that is both cost-effective and culturally rich.

The Noteworthy Attributes of Thailand’s Talent Market

Here are some insights into the distinct features of Thailand’s workforce.

1. High Levels of Education and Skills

The Thai government has invested heavily in education, which has resulted in a workforce that is not only literate but increasingly skilled and educated. 

Thailand boasts a number of reputable universities and vocational schools, producing a steady stream of graduates in fields like engineering, information technology, hospitality, and business. 

This strong emphasis on education has cultivated a talent pool that is ready to meet the demands of both local and international markets.

So, a multinational company setting up an R&D center in Thailand might find a wealth of talent emerging from institutions like Chulalongkorn University or King Mongkut’s Institute of Technology Ladkrabang. These universities are known for producing top-notch engineering and IT graduates. 

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2. Multilingual Abilities

Thailand’s talent pool is becoming increasingly multilingual, with many professionals fluent in English, in addition to their native Thai. This is especially true among the younger generation and those in the tourism, international business, and tech sectors. 

Plus, due to Thailand’s geographic location and economic ties, there is a significant number of individuals proficient in other languages such as Mandarin, Japanese, and Korean, making the talent pool incredibly versatile in communicating across global markets!

3. Adaptability and Resilience

Thai workers are also known for their adaptability and resilience. The country’s history of navigating economic ups and downs has instilled a sense of flexibility and a positive attitude among its workforce. This enables them to remain productive and innovative in the face of challenges, making them a valuable asset to any team.

For example, during the COVID-19 pandemic, many Thai businesses had to pivot quickly to survive. The staff of multiple organizations across verticals adapted to new roles, including digital marketing and logistics coordination. 

Such a swift and seamless transition clearly demonstrates their resilience and flexibility in the face of unforeseen challenges.

4. Deep Sense of Community and Teamwork

Community is a cornerstone of Thai culture, and this extends into the workplace. These professionals often display a strong sense of camaraderie and teamwork while also prioritizing harmony and collective success over individual achievements. 

This aspect of the talent pool can truly enhance collaborative projects and contribute to a positive work environment. 

Again, this trait can prove to be an invaluable asset for any global business seeking to hire from Thailand’s talent market.

5. Tech-savvy and Digitally Connected

Thailand has experienced a digital transformation, with widespread internet usage and a booming tech industry. 

The younger workforce, in particular, is highly tech-savvy. It is familiar with digital tools and is increasingly interested in fields such as digital marketing, e-commerce, and cybersecurity. 

Such digital fluency makes the young and emerging professionals highly adaptable to new technologies and platforms, and innovative projects.

6. Entrepreneurial Spirit

The Thai workforce is also characterized by a growing entrepreneurial spirit, with many young professionals interested in startups and innovation. 

The government’s support of the startup ecosystem, along with a cultural propensity for entrepreneurship, means that companies can tap into a pool of creative and ambitious individuals.

Did You Know About the “Silver Workforce” in Thailand?

Well, the term “silver workforce” in Thailand refers to the segment of the labor market consisting of older workers, typically those aged 55 and above. According to the National Statistical Office (NSO), between 2011 and 2021, the number of older adults in Thailand jumped from 12 million to 18 million.

This demographic is becoming increasingly significant due to the country’s aging population and the corresponding shifts in the workforce composition. 

As the population ages, a larger number of older individuals are either choosing or needing to remain active in the workforce beyond traditional retirement ages. This can be due to various reasons, including financial necessity, the desire to stay active and engaged, or the lack of adequate social security.

Thailand, like many other countries experiencing demographic shifts towards an older population, is seeing the growth of its silver workforce. 

The trend is raising important discussions about employment policies, age discrimination, opportunities for older workers, and the need for businesses and the economy to adapt to this changing demographic landscape. 

Employing older workers can bring experience, reliability, and a wealth of knowledge to various sectors, but it also requires adjustments such as flexible working conditions, retraining programs, and healthcare considerations to fully utilize the potential of the silver workforce.

Step-by-step Guide to Hiring the Top Thai Talent

Here is your go-to guide to hiring the best of Thailand’s talent pool.

#1 Research the Local Job Market

Begin by gaining a deep understanding of Thailand’s job market which balances traditional industries with innovative sectors like tech and digital marketing. 

Acknowledge the disparities in talent availability across different regions and industries. This insight will guide your recruitment strategy. It will enable you to allocate resources, set timelines, and budget for salaries effectively.

#2 Foster a Culturally Harmonious Workplace

Adopt workplace practices that align with Thai cultural values of respect, harmony, and indirect communication. 

Understand and respect the hierarchical nature of Thai society to build trust and foster a positive working environment. Emphasizing these values will help integrate your business operations smoothly within the local context.

#3 Navigate Language Barriers Intelligently

Recognize the varying levels of English proficiency across different roles and age groups. 

We would recommend investing in language training and ensuring bilingual support within your team to facilitate effective communication. Apart from that, learning basic Thai phrases can demonstrate respect for the local culture and strengthen your team’s cohesion.

#4 Understand the Legal and Regulatory Aspects 

Familiarize yourself with Thailand’s employment laws and regulations to ensure compliance and prevent legal issues. You might want to consider partnering with a legal expert to navigate the complexities surrounding worker protection, benefits, visa and work permit requirements, etc.

For instance, their labor and employment regulations stipulate that for non-hazardous positions, employees are restricted to a maximum of eight hours of work per day or 48 hours per week.

Similarly, the latest revised legislation now incorporates a “right to disconnect” for employees working remotely. 

Meaning, that after the completion of the standard working hours as mutually agreed upon by the employer and the employee, or after finishing the tasks assigned by the employer, an employee is entitled to decline all forms of communication from the employer, manager, supervisor, or work inspector. 

However, should an employee previously provide written consent, this right can be waived.

#5 Employ Dynamic Recruitment Strategies

Utilize both traditional job boards and modern social media platforms to reach a broad spectrum of candidates. Developing a strong employer brand that highlights your company’s culture, values, and growth opportunities will attract high-caliber candidates. 

#6 Leverage the Power of Digital Transformation

Showcase your commitment to adopting and integrating digital technologies to appeal to the tech-savvy talent pool in Thailand. Highlighting your company’s involvement in digital initiatives can also help!

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#7 Offer Competitive Compensation and Benefits

Craft compelling compensation packages that are competitive within your industry and region. 

Beyond salary, consider incorporating non-monetary benefits like flexible working arrangements, professional development paths, and wellness programs that can attract and retain top talent. 

Further, transparency about these benefits during the recruitment process can also align candidate expectations with what your company offers, ensuring long-term satisfaction and loyalty.

Or Better – Partner With Tarmack! 

Partnering with a leading international recruitment agency like Tarmack offers unparalleled advantages in attracting top talent, thanks to our extensive network, deep understanding of diverse job markets, and adeptness at navigating cultural nuances. 

Our expertise in sourcing candidates globally ensures access to a broader, more diverse pool of talent. In addition, our established reputation and sophisticated vetting processes guarantee only the highest caliber candidates are presented to your business. 

So, work with us, and take your first step towards creating a top-of-the-line team to best achieve your organizational goals. 

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